SENIOR PRODUCER & SHOOTER
One of the first employees brought into the Winc team and the first FULL-TIME video creator I had the opportunity to build from the ground floor. WE DID EVERYTHING FROM PRODUCT OVERVIEWS TO DOCUMENTARIES TO DIRECT-RESPONSE WEB COMMERCIALS. We did a ton of GROUNDBREAKING work in the direct-to-consumer field to both delight existing CUSTOMERS and educate potential consumers.
over the nearly 3 years I was there, we created almost 800 long-form pieces of content. DEVELOPING production pipelines and schedules to create content that met our quality standards while delivering on high output expectations with a limited team and budget.
One of our direct response commercials targeted at facebook, was so successful IN driving conversions that it was used at a conference for DTC brands as a template for web marketing. It would end up being replicated down to the music and shot list by every major player in the field.
