DIRECTOR OF CONTENT
It was daunting to step in and take over the content operations for a legacy brand. Dignitas is one of the oldest names in competitive gaming, and its content footprint stretches back over a decade. I joined at a time WHEN the brand was seeing a decline in popularity, losing followers while trying to meet partner and sponsor expectations.
I was brought in primarily to right the ship from a content perspective. Overhauling and organizing the production pipeline to increase output and stabilize followers.
During my time, WE WERE ABLE TO ROLL OUT A MULTI-CHANNEL STRATEGY THAT WOULD BECOME AN INDUSTRY STANDARD, REVERSING THE DOWNWARD FOLLOWER TREND AND seeing a dramatic increase in new followers across our channels. All during the height of the covid pandemic, with individual producers all over the world producing remotely.
In CONJUNCTION with the team CREATIVE DIRECTOR, I HAD THE OPPORTUNITY TO OVERSEE THE CONTENT SIDE OF A MAJOR COMPANY REBRAND THAT garnered widespread praise in the industry and is still being built on to this day.
