CONTENT CREATIVE DIRECTOR
This ROLE spanned across 3 different brand Identities and 3 different languages. INITIALLY brought in as a cinematographer, I was quickly tasked with developing the unique voice for each brand and content that could reach untapped audiences.
We would go on TO create commercials, documentaries, and IN-PERSON events. Believing that the LANDSCAPE of the esports media felt stagnant, our team was all about taking risks, TRYING AND BUILDING THINGS THAT OTHER ORGANIZATIONS were not. Not only did this expand our reach with niche sub-communities, but it also made our brand highly appealing to sponsorship brands that were also INTERESTED in shaking things up leading to a major launch campaign with Mountain Dew.
Made in Brazil - Counter-Strike
LA VALIANT - Overwatch League
IMMORTALS - League of Legends & DOTA 2